Ebook : Quels KPIs pour vos campagnes de notoriété ?

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Which KPIs for your brand awareness campaigns?

You know well that brand awareness campaigns are essential to the business but you want to be able to precisely measure their reach, right? This ebook is for you: it lists the essential ingredients for a good brand awareness campaign, the tools necessary to monitor them and the specific KPIs to measure their success.

Our ebook!

Intended to create visibility and not necessarily short-term sales, notoriety digital campaigns are still too often shunned by companies because management is struggling to find an interest. Most of the time they are wrong. But their argument, always the same, sounds like an end to non-acceptance: how to justify investing in a media budget without a measurable ROI in number of contacts generated? Our answers are in this book.

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